Our Hair Accessories Epiphany
Today, Lois Sonstegard is internationally respected as ‘THE Upstyle Hair Design Resource’.
Whirl-a-Style hair accessories are
also internationally recognized as the leading upstyle and hair styling
design accessories in the world, with successful sales across many
professional and fashion retail categories, including the salon, spa,
dance, cheerleader, bridal, military, and general retail markets.
Whirl-A-Style consists of three different, yet related
hairstyling products: Whirl-a-Style, Klicinz and Poppi.
Lois originally worked as a savvy
entrepreneur with fabrics at her home furnishings company in
Minneapolis, Minnesota. What began as one project turned into an
entirely new business idea! It was in the middle of 1994, when Lois
Sonstegard saw success in the scraps of fabric scattered around her
offices at Devin Lane Collections, a fine home furnishings company in
Minneapolis. It all began after a business meeting with one of her
department store buyers. Sonstegard had more fabric and products in her
hands than she could carry. Her sales representative noticed her
struggling and offered her a piece of plastic with which to create a
makeshift handle. At that same moment, a beautiful long haired women
walked by and Sonstegard knew right then what could come of her strips
of loose fabric – creative hair ties holding graceful wedding hair
accessories.
Although there was never any use for the
original fabric scrap concepts for Whirl-a-Style, Lois Sonstegard built
a wholesale hair accessories business from the ground up and still
relies on that same creative resourcefulness and entrepreneurial spirit
to create other exciting hairstyling tools, ornaments, jewelry and hair
accessories for women. Today, Whirl-a-Style is successfully positioned
to give young girls and women of all ages across the globe the ability
to create fun and fashionable hairstyles in minutes, with their complete
line of hair design products (including plenty of bridal hair
accessories).
The inspiration and motivation for
starting Whirl-a-Style was quite a serendipitous event. It took
ingenuity and creativity to introduce Sonstegard’s next two innovative
hairstyling product lines. The strength of Whirl-a-Style is in the
actual device. This useful and easy-to-use tool allows the hair to be
quickly pulled back into a French twist or a beautiful round bun shape
without the use of any unsightly bobby pins or claw clips. Her next two
haircare product lines; Klicinz and Poppi, were created to give upstyle
hair designs an extra special touch by adding accessories, These were
inspired by her clientele. Trademarked and patented, Whirl-a-Style
remains the original, while all products are tools used to create
various upstyle hairstyles for bridal parties, special events, dance
recitals, ballet and festive occasions.
Both the Whirl-a-Style and Klicinz
Hairstylers are made from a special synthetic rubber-like material which
safely grips the hair, while not tangling or damaging it. Each
Hairstyler has a slit designed through the center of this product --
through which the hair is pulled. The hair is then easily rolled and
styled as desired. The difference between the Whirl-a-Style tool and
the Klicinz Hairstyler is in the clasp. One is round, one is square.
With the Klicinz, the round clasp coincides with Poppi Haircare
Products, while giving clients the freedom to add decorative jewelry
which gives the upstyle hair design an extra touch of elegance.
Sonstegard notes, “When taking
Whirl-a-Style to professional salon industry trade shows, many
hairstylists enjoy seeing the fashionable upstyle hair designs, yet they
don’t think that they could replicate the looks. When they learn how
easy it is with simple step-by-step instructions, they can’t believe how
fast the hair is styled. The same happens with dancers, cheerleaders
and coaches. Everyone is always delighted with the perfect and instant
results!” In the near future, Sonstegard will launch an iCast training
module that will allow for a simple 1, 2, 3 step tutorial which can be
downloaded on to iPods. Whether Whirl-a-Style, Klicinz and Poppi
Hairstyler tools are used for children, hairstylists or any woman, this
new tutorial will allow for easy educational support.
Whirl-a-Style Hairstyler Products are
sold in top salons, spas, dance studios, bridal shops and fashion
accessory retail stores. Sonstegard has successfully shared
Whirl-a-Style hair design artistry at beauty, salon, dance and fashion
trade shows for over 20 years now. Today, Whirl-a-Style is marketed
domestically and internationally in Japan, the UK, France, Germany,
Switzerland, Canada, Australia, Italy, across Asia, here in the USA and
in many other countries across the globe. Whirl-a-Style’s distribution
programs currently consist of professional salons & cosmetology
schools, the dance market, fashion and accessories retailers.
One of the best elements that make
Whirl-a-Style Products so beneficial, is that they are ideal for women
with “on the go” lifestyles. All Whirl-a-Style Hairstyler Products are
valuable tools for active models, hairstylists, military personnel,
airline attendants, dancers, athletes and professional people who need
to present a positive, polished and sophisticated upstyle image
throughout the day as well as for any special occasion.
Whirl-a-Style
Hair Products have been celebrated in
McCalls,
Family Circle, Woman, YM, American Cheerleader, Texas Cheerleader,
Teen’s All About You, behindthechair.com, CosmoGirl, Style, Dance, Dance
Retailer News, Dance Teacher, Soap Opera Weekly, European Dance News,
Canada’s Flair, Entrepreneur, Redbook, Beauty Magazine, Beauty Store
Business and Beauty Launchpad as well as in, Inspire and
Passion International Stylebooks.
The Whirl-a-Style Team now offers online
education as well as education to young children, teens and women
across the globe to help them learn how to look good and to feel great
with a total image that is crowned by an award winning hair design.
Their professional, yet fun and spunky energy rubs off on those around
them and inspires them too to create fashion forward hairstyles that
last all day long! You will find the Whirl-a-Style Team educating
hairstylists, image consultants and dancers at trade shows, while also
working with professional models at photography sessions.
Beginning as a fortunate entrepreneurial
idea and perhaps by accident, it is definitely no accident that
Whirl-a-Style has become so successful worldwide. The Whirl-a-Style
Company will continue to grow and to remain known as the most fashion
forward resource available today for ‘Upstyle Hair Designs’.
Review: Ok so i tried this new product out as you can see above it makes a lot lot of claims the first style i did was the i dream of genie style which was amazing for a water fall then my two pony tails look with braid and ouchless it is not because of it being able to come apart it pulled my hair no surprise since it is rubber however it held my baby fine hair shockingly, I added the link because there are so many many more styles to do that i cant even begin to touch base on how many and the dvd it comes with gives so many more the skies the limit choose your style and see where it goes is an understatement upstyle is amazing, glad i decided to give this a try it's been fun!
I received one or more of the products mentioned above for free using
Tomoson.com. Regardless, I only recommend products or services I use personally and believe will be good for my readers.
